Business and Real Estates

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This book is about entrepreneurship, focusing on the tasks and problems that this activity entails. In this book the author has adopted the managerial approach, which aims to provide knowledge and techniques that are of practical value to those who want to create a new company, it is therefore a practical approach to guide for prospective entrepreneurs.
Business creation is a hot topic not only in academia but also in economic partner. From a sociopolitical point of view it is expected that the creation of new businesses create new jobs and thus contribute to solving the problem of unemployment.
For this reason the policy of encouraging and helping business creation has become a priority at both the community, government and autonomous. In the academic world in recent decades has increased interest in this topic both in research as in teaching is concerned.
Thus the creation of companies has been consolidated as a scientific research program and knowledge area next to marketing, finance or business organization.
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The dream of any entrepreneur is to first have a brilliant idea that allows you to create a company, and second, a place where it can go ahead and third, the necessary funding. Can rub the lamp and invoke the genius of Aladdin but, if unsuccessful, the government will entrepreneurs HCAD 2010 The dream of an entrepreneur had a hand in recent years and, within its capabilities, have granted the wishes of these young people Malaga will be the business elite in the coming decades.

One of them, headquarters, is among the defendants and, in this context has played an important role now called Center for Business Development Support (CADE), under the Government of Andalusia. Located in Technology Park since its creation in 2002, has given shelter to more than 5,000 entrepreneurs. Fifty of them gathered yesterday at the Hotel AC Malaga Palacio with the provincial delegate of the Andalusia Government, Maria Games, and the Provincial Delegate of Economy, Innovation and Science, Pillar Serrano. It was to remember old times, highlighting the work of the CADE and encourage young people are now taking their first steps in the incubator.

The first company that was installed in the CADE was eight years ago Avanade 7. Juan Ignacio Cabrera, one of its directors, recalled yesterday that began on March 1 that year and were at the center six months. Were originally seven partners who had met working in Alcatel Cites? The dot com crisis took its toll and decided to create his own company. “We started serving Alcatel itself and that we served as a springboard to find other customers, build our brand, let us know and specialize in technology,” said Cabrera.

The companies, to develop, they need information and need quick, accurate, timely and sufficient, that is responsible for the Marketing Information System. Every day, businesses face new challenges, they must reach maximum levels of quality and customer satisfaction, launch new products, positioning and consolidate existing ones, seek greater market share, etc.

Addressing each of these challenges requires greater information needs to cover every day and although the statistics, computing and engineering are highly developed, almost never has all the information needed to make marketing decisions, this is due largely because the economy and people are highly variable. This dynamic, linked to the need for profits, forcing companies to take more and better information and design systems that allow them to get it and manage it the best way.

To streamline the process of information, obtain, analyze and make decisions based on it, takes place in companies, usually in the marketing department, which is called MARKETING INFORMATION SYSTEM OR MARKETING.

THE MARKETING INFORMATION SYSTEM OR MARKETING

Definition

A Marketing Information System (MIS) is a permanent, interactive composed of people, equipment and procedures, whose purpose is to gather, classify, analyze, evaluate and distribute relevant information, timely and accurate serve marketing decision makers to improve planning, execution and control

This image explains the concept of the system, which begins and ends in the management of marketing, but in this traffic passes through the inside of the company, through the setting and returns to the firm and those responsible for marketing decisions.

The first station or system function is to assess information needs, this would seek to know what information needs to have the people responsible for making marketing decisions. What is the SIM must make reconciliation between what these people want to know, what they need and what can be achieved, and that surely will be cases where a manager asked a lot of information that may not be achieved or if is achieved will not be useful for making decisions, of course, can also occur in the opposite case where a manager does not gather information that is useful and can be achieved.

The SIM should monitor the marketing environment and provide decision makers the information they should have to make key marketing decisions.

Knowing what they need and decision makers, we proceed to seek that information, both internally and externally. This search and subsequent analysis is called DEVELOPMENT OF INFORMATION.

Information manage a business well is to manage their future and manage the future is to manage information “Marion Harper Jr., quoted by Kotler

The first step is to search for information in the records and internal company reports, for example in the financial statements or detailed records of sales, orders, inventories, receivables and costs. This type of information is obtained quickly and at low cost also is not adapted to the requirements of the marketing department and has very extensive information that may not be required.

The SIM must collect, organize, process and index this mountain of information so that managers can find it easily and quickly.

After looking inside information, proceed to seek information from the environment, this is achieved by so called marketing reports consisting of information on developments, events and all kinds of everyday information environment (new regulations, demographic and social trends, technological developments, macroeconomic environment, behavior of competitors, etc.) that can help decision makers to prepare and adjust the marketing plan of the firm.

There are two kinds of reports, one is the defense, which helps run their normal course plans without being affected by the environment, the other is the offensive which seeks to detect new market opportunities. The information is provided by marketing reports may be obtained from various sources, suppliers and customers, the employees, sales force, purchasing managers and even government, can become allies and environment information competition.

The SIM should explore in detail the environment, to select relevant and actionable information, and help managers to evaluate and use. In article marketing research, develops the theme of this, one of the key elements of the SIM and all marketing departments.